home bed

Effective Date: September 16, 2026

1. Introduction

Welcome to the privacy policy of HOME BED SA DE CV (referred to as “we”, “us” or “our” in this document). This policy is designed to clearly explain how we collect, process, store, use and protect your personal data when you access and use our official e-commerce website www.homebedstore.com, as well as all related services we provide to you. We are a small, family-founded online shop focused on offering simple, practical daily goods that make ordinary home life easier and cozier, and we take the protection of your personal privacy and data security extremely seriously. This privacy policy is formulated in full compliance with the Ley Federal de Protección de Datos Personales en Posesión de los Particulares (LFPDPPP) of Mexico, as well as applicable international data protection standards, to ensure that every aspect of our data processing activities fully safeguards your legitimate rights and interests as a data subject.

By visiting our website, browsing our product catalog, placing an order, registering for a user account, subscribing to our update newsletters, or interacting with our customer support services, you acknowledge that you have fully read, understood, and agreed to the terms and rules outlined in this privacy policy. If you do not agree with any part of this policy, please refrain from using our website and related services.

Our full contact information for privacy-related inquiries is as follows:

• Full Company Name: HOME BED SA DE CV
• Official Website: www.homebedstore.com
• Contact Email: [email protected]
• Physical Address: Maquiladores 154, Parque Industrial Chichimeco, Jesús María, Aguascalientes 20916, Mexico
• Contact Phone Number: +52 449 963 9317‌

2. Scope of Application of This Privacy Protection Policy

This privacy policy applies to all personal data processing activities carried out by HOME BED SA DE CV through our website [www.homebedstore.com], including but not limited to data collected when you browse our website, create a user account, complete a purchase transaction, contact our customer service team, participate in our promotional activities, or submit feedback to us. This policy covers all users of our e-commerce platform, regardless of whether you are a casual visitor browsing our products, a registered user, or a customer who has completed transactions on our site.

It is important to note that this privacy policy only governs the data processing activities operated and controlled by us. Our website may contain hyperlinks to third-party websites, such as payment processing platforms, social media sharing services, or external partner sites for product delivery tracking. These external linked websites are not under our management or control, and they do not apply to the privacy protection rules set forth in this document. We strongly recommend that you carefully review the independent privacy policies of all third-party websites you access through links on our platform, as we bear no responsibility for the data processing practices, security measures, or privacy compliance of these external sites.

3. Collection, Processing and Usage of Personal Data

We strictly follow the principles of legitimacy, transparency, and minimum necessity when collecting your personal data. We only collect information that is necessary for the normal operation of our e-commerce business and the provision of complete services to you, and we will never collect any personal information without clearly stating the purpose of collection. The categories of personal data we may collect include the following:

1. ‌Account and identity information‌: When you register a user account on our website, we may collect your full name, email address, and password you set for the account. This information is used to verify your identity, manage your account status, and facilitate your subsequent logins to access order history and personalized services.
2. ‌Transaction and delivery information‌: When you place an order to purchase our home and daily goods, we will collect your detailed shipping address, contact phone number, preferred delivery time, and specific order contents. This information is used to process your order accurately, arrange for timely logistics distribution, and ensure that the products you purchase can be delivered to you smoothly.
3. ‌Payment information‌: To complete the settlement of your order, we will collect the necessary payment-related information, including your payment method, billing address, and transaction confirmation records. We do not store complete sensitive payment card information on our own servers; all payment processing is completed through compliant, certified third-party payment service providers that meet global payment security standards.
4. ‌Website usage data‌: When you browse our website, we will automatically collect non-identifiable technical information including your IP address, browser type, device model, operating system, pages you visited on our site, time spent on each page, click operation records, and other browsing behavior data. This information helps us analyze the operating performance of our website, optimize the display of product pages, improve user navigation experience, and resolve technical failures on the platform in a timely manner.
5. ‌Communication and feedback information‌: When you contact our friendly customer support team via email, phone, or online message to consult about product details, order status, return and exchange arrangements, or submit other feedback and suggestions, we will record the content of your communication and our reply records, which helps us respond to your requests more efficiently and continuously improve our service quality.
6. ‌Marketing preference information‌: If you voluntarily subscribe to our newsletter or promotional update services, we will record your preferred content categories of daily goods, past purchase preferences, and the channels through which you hope to receive our latest activity notifications, to send you customized product updates that match your interests.

In accordance with the requirements of Mexico’s Ley Federal de Protección de Datos Personales en Posesión de los Particulares (LFPDPPP), when we need to process sensitive personal data that has high privacy attributes, including health data, biometric information such as facial recognition or fingerprint data, religious belief, political tendency or other information that may lead to discrimination risk, we will strictly obtain your explicit written consent, ensure that the processing scope is strictly limited to the specific matters stated in this privacy policy, and the processing period strictly follows the minimum necessary principle, with oral consent not recognized as valid authorization.

You always reserve the right to submit a request to us to access, correct, update, or completely delete your personal information stored in our system at any time. We provide multiple convenient channels for you to submit such requests, which you can send to our dedicated privacy management team via the contact email [email protected], and we will respond to your request within the time limit required by applicable laws.

4. Data Security Protection and Retention Rules

We attach great importance to the security protection of your personal data, and have formulated comprehensive technical and organizational necessary measures to prevent your personal data from being stolen, tampered with, damaged, lost, or leaked without authorization. The security measures we implement include but are not limited to the following aspects:

• All personal data transmitted between your browser and our website server adopts industry-standard TLS encryption technology, to ensure that your information will not be illegally intercepted during network transmission.
• All servers storing your personal data are deployed in security-certified data centers, with strict multi-layer access control mechanisms. Only authorized employees who need to process your data for business purposes have the permission to access relevant information, and all access operations will be completely recorded in the security audit log for traceability.
• We regularly carry out system security vulnerability scanning, penetration testing and data backup work, and continuously upgrade our information security protection system according to the latest industry security standards, to minimize the risk of data breach.
• All our employees who may come into contact with customer personal data have received professional privacy protection compliance training, and have signed strict non-disclosure agreements, which clearly define their responsibilities for protecting customer personal information, and any unauthorized disclosure or misuse behavior will face corresponding disciplinary and legal sanctions.

We will only retain your personal data for the period necessary to fulfill the corresponding service purpose. For example, we will retain your order-related information for the statutory period required by Mexican commercial and tax laws, and after the relevant legal retention period expires, we will permanently delete or anonymize your personal information in a secure and irreversible way. When the data retention purpose is completed, your personal data will no longer be processed for any other unapproved uses. In the event of an unexpected personal data security incident that may pose a high risk to your legitimate rights and interests, we will immediately start our emergency response plan, take all possible remedial measures to control the impact of the incident, and notify you and the relevant regulatory authorities in strict accordance with the time requirements specified by applicable laws.

5. Policy on Sharing Personal Data with Third Parties

We will never sell, rent, or trade your personal data to irrelevant third parties for your own profit without your explicit separate consent. We may only share your personal data with the following types of third parties on the premise of ensuring data security, and all sharing behaviors will strictly comply with the requirements of relevant laws:

1. ‌Service providers who assist us in completing business operations‌: We will share only the necessary information with our trusted partners who provide us with logistics and distribution services, payment processing services, website technical maintenance services, cloud server hosting services, and marketing platform operation services. These service providers can only process your personal data in accordance with our clear instructions, to help us complete the service commitments we make to you, and they have signed strict data protection agreements with us, which legally restrict them from using your personal data for any other independent purposes.
2. ‌Competent judicial and regulatory authorities‌: If we receive formal legal requests, court orders or mandatory official notices issued by the legally authorized Mexican government regulatory agencies, we may disclose your personal data in accordance with the requirements of the law, to protect the legitimate rights and interests of ourselves, other users, and the public.
3. ‌Corporate transaction successor‌: In the event of our company’s merger, asset sale, equity transfer, or business restructuring, the personal data we hold may be transferred to the relevant successor entity, and we will require the new entity to continue to abide by the terms of this privacy policy to ensure that your personal data protection level is not reduced.

6. Usage of Cookies and Related Tracking Technologies

Our website [www.homebedstore.com] uses Cookie and similar web tracking technologies to improve your browsing experience and optimize the service quality of our platform. Cookies are small text files that are automatically stored on your local device when you visit our website, which can record your preference settings on our site, avoid repeated input of the same information when you visit again, and help us understand which product content is more concerned by users.

The types of Cookies we use include:

• ‌Necessary functional Cookies‌: These Cookies are essential to maintain the normal operation of our website, which can help you maintain the login state of your account, ensure the smooth progress of the order settlement process, and you cannot disable this type of Cookies through the browser setting, otherwise some core functions of the website may not work properly.
• ‌Performance analysis Cookies‌: This type of Cookies is used to count the access volume of each page of our website, analyze the usage habits of users, help us find out the links of website performance that need to be optimized, and continuously improve the loading speed and operation fluency of the platform.
• ‌Preference Cookies‌: These Cookies can record your language setting, region selection, and favorite product categories, so that when you visit our website next time, the platform can present you with a more in line with your personal needs of the customized page display.
• ‌Marketing Cookies‌: With your separate consent, we may use this type of Cookies to push targeted product recommendation information related to our practical daily goods, to show you promotional content that you may be interested in, and avoid unnecessary irrelevant advertising interference.

You can always adjust the privacy permission settings in your own web browser, to refuse to accept new Cookies, or clear all stored existing Cookies. Please note that if you choose to disable Cookies, some personalized experience functions of our website may not be available normally, but you can still browse the product catalog and complete the order purchase process in most cases.

7. Your Data Subject Rights and Exercise Methods

In accordance with the provisions of Mexico’s LFPDPPP, you enjoy the complete and inalienable ARCO rights for your personal data, that is, the right of Access, Rectification, Cancellation and Opposition:

1. ‌Right of Access‌: You have the right to contact us at any time to inquire about what personal data we have stored about you, and to obtain a copy of the relevant personal data in a legal and reasonable format.
2. ‌Right of Rectification‌: If you find that the personal information we hold about you is inaccurate or incomplete, you have the right to request us to correct and update the relevant content free of charge.
3. ‌Right of Cancellation (Deletion)‌: You have the right to request us to permanently delete all your personal information we hold when the data processing purpose no longer exists, or when you withdraw your previous consent to data processing, and we will complete the deletion process in accordance with legal procedures, except in cases where the law requires us to retain relevant data.
4. ‌Right of Opposition‌: You have the right to object to our processing of your personal data for direct marketing or other specific legitimate interest purposes at any time, and we will stop the corresponding data processing activities within the time limit required by law after receiving your valid objection request.

If you need to exercise any of the above rights, you can send your signed request letter with a valid identity certificate to our postal address, or send an email with your identity verification materials to [email protected]. We will verify your identity to ensure that the request is initiated by the data subject himself, and we will respond to your application within a maximum of 15 working days. If we need to extend the processing period due to the complexity of the request, we will notify you in time. We will not set any unreasonable obstacles or charge any excessive fees when you exercise your legal rights.

8. Privacy Policy Modification and Updates

We may need to revise and update the terms of this privacy policy from time to time according to the adjustment of national regulatory legal provisions, the optimization of our business operation process, and the feedback of user demands. When we make major changes to this privacy policy, we will prominently post the updated version on the homepage of our website [www.homebedstore.com], clearly mark the new effective date, and notify registered users through our official email channel.

We recommend that you check this privacy policy regularly to understand the latest rules of our data protection. Your continued use of our website and services after the effective date of the updated privacy policy will be deemed that you have fully understood and agreed to all the revised content. If you do not accept the updated policy terms, you can choose to stop using our services and submit a request for deleting your account and personal data to us.

9. Contact Information and Complaint Channels

If you have any questions, comments, or complaints about this privacy policy, or the specific practices of our personal data processing, please feel free to contact our dedicated privacy management team at any time:

• Send an email to: [email protected]
• Call our customer service hotline at: +52 449 963 9317‌
• Send a written letter to the postal address: Maquiladores 154, Parque Industrial Chichimeco, Jesús María, Aguascalientes 20916, Mexico

We will try our best to respond to your relevant inquiries within 48 working hours after receiving your message, and work with you to resolve any privacy-related issues satisfactorily. If you think that our data processing behavior has violated the relevant provisions of Mexico’s personal data protection laws and damaged your legitimate rights, you also have the right to submit a complaint to the Federal Institute of Access to Information and Data Protection (INAI), the official data protection regulatory authority of Mexico, to obtain official judicial and regulatory relief.

At HOME BED SA DE CV, we have always believed that the trust of every customer is the most precious asset of our small family business. We will continue to strictly abide by all the provisions of this privacy policy, invest continuous resources to improve our data security protection system, and make unremitting efforts to protect your personal privacy security, while bringing you high-quality, low-price practical home daily goods and 24-hour fast response friendly customer support experience.